That's right, Betty Lane is you! Betty Lane is visual representation of the modern day woman of color in America. She embodies the Black Girl Magic of black women, the spiciness of hispanic women, the honor of middle eastern women, the dedication of African women and the swag of every woman of color in between. Too often, women of color are overlooked and under served in the beauty industry, leaving us unsatisfied and unequipped to SLAY to our fullest potential. Betty Lane Cosmetics was created to correct this problem, here at BLC, we've made it our mission to celebrate and embrace the diversity amongst American women of color, by bringing back a sense of pride to our American identity. Through our women of color focused products and our inclusive branding and marketing, we empower and commemorate the beautiful Bettys that make America the melting pot it is today. So when you experience our ad campaigns, visit our store, or buy our products, you'll feeling like you were serviced and represented adequately and positively.
We began our mission with the launch of the Betty Lane Cosmetics "I Glow Hard" Debut Collection on November 13,th 2020. Our "I Glow Hard" Collection consists of our All Shimmer Eyeshadow Palette, a 12 shade palette made up of highly pigmented all shimmer shades. These shades are perfect for adding a bit of sparkle to an everyday look or glamming up an all out slay! And with colorful shades and metallic tones, it's a go-to for the beginner or our glamorous Bettys!
Next, is our illuminating Sun Glow highlighter. Our highlighter has a sparkling shine, and a pigmented yellow gold that pops on beautifully melanated skin. The consistency was formulated to glide onto the skin like butter, while the particle flakes are condensed and reduced in size, allowing for a controlled application, staying exactly where you put it!
Lastly, included in our "I Glow Hard" Collection is our luscious Duochrome lipgloss. There are three shades: #29, #36, and #37. Our lipglosses have a long-lasting, non-sticky, moisturizing formula, so it can be used as an everyday on the go lippie, or added to complete your finished look. The #29 shade is mostly sheer with a faint but buildable brown tint with a subtle purple/blue shimmer. The #36 shade has a buildable coral tint and a green/gold shimmer. And the #37 shade is mostly sheer with a buildable richer brown tint and gold/green shimmer.
Get chu a little BLC Bettys! And tag #bettylanecosmetics flexin your new products and you'll be featured on our website and social media!
New York, NY, USA
September 26, 2021 5:14 am local time